Creative Spark Talk †Taking Imagination Seriously Essay

Janet Echelman is a self-proclaimed artist who never formally learned the craftsmanship of being an architect, engineer, or sculptor. However, her story is one of determination and perseverance through adversity that fuels inspiration to make imagination a reality. Ms. Echelman was an honored speaker at a 2011 TED Talk conference and the title of her speech was, â€Å"Taking Imagination Seriously†. The focus of her speech is about the ability to utilize numerous inventive methods to bring about the natural beauty of art. Illuminating Stages of Creativity Echelman shares in her talk that she was offered an opportunity to travel to India and host an art presentation. She had been painting abroad for 10 years so she considered herself prepared and had envisaged concepts for the exhibition. However, met with the dilemma of missing painting supplies, Echelman began brainstorming to solve the problem. Recalling that sculpting was esteemed in the area, she entertained the idea of creating bronze moldings but dismissed because the cost, size, and weight would be too great. Stumped in the creative process, a new technique to design aerial sculptures suddenly appears by watching fishermen pile nets on the beach. Acting on her mysterious moment of clarity, Janet Echelman brought into existence with the help of local fishermen, a one of a kind sculpture titled â€Å"Wide Hips†. Captivated by visions of effortless motions and images influenced by every flutter of the wind, Echelman was compelled to master variations of the artistry. Although her beginning works was temporary, they were viewed by thousands and gained her recognition. She was commissioned to erect a sculpture, which challenged a series of actions to achieve lasting results. Her ability to transform the idea of using ordinary material to assemble monumental artwork is stimulating and touching the minds of society. Concepts of Imagination and Curiosity Janet Echelman acknowledged that she required assistance and resources to further the growth of her creations. She began gathering, sorting, and organizing information on what tools or equipment would be needed along with developing relationships with various engineers. This new form of art had not been done before; it was created through the process of connecting visions and absorbing ideas from environment. Janet Echelman was able to put concepts into action by experimenting with existing methods and modifying until reaching the goal. She allowed her imagination to cultivate scenarios of innovations that the world had yet to experience. When presented with the advantage to construct a sculpture in the middle of a city, Janet Echelman’s curiosity was electrified. Future assignments entailed exploring different techniques, learning and understanding how they will work together. With each new project, Janet applied inquisitive thinking skills to explore and investigate how she would accomplish constructing and stabilizing the artwork. Every sculpture took on distinctiveness through color, form, texture, and assembly. As a result of allowing her curiosity to lead her toward additional ideas and perspectives, Ms. Echelman achieved greater knowledge how to use cogitative dimensions. Points Apply to Personal Experience and Beneficial to Society As a culture and in families, people are taught that to pursue dreams or succeed in a career, education is a necessity. However, some people assume a certain path is meant for them but destiny has a different course for them. Janet Echelman shared several points that could be related to personal experiences to find my own creative path in life. As a result of my own adversities with finishing college at a younger age, acceptance into an art institute to study interior design was not achieved. Nonetheless, with encouragement and determination implanted, designing remained a hobby practiced. Nurturing and releasing my imagination to explore various angles, colors, and shapes that correlated or contrasted with one another broadened possibilities. Although interior design is not my career, the creative process of intuitively recognizing issues and formulating questions to solve them, gives guidance in different capacities of life. Janet Echelman referenced topics that are beneficial to society wherein many people struggle with asking themselves questions that are correlated to the core of what drives their thoughts. A person must be  open-minded and willing to visualize the impossible to achieve possibilities. Rejections, loss of supplies, and challenges to create something new and unforeseen, pushed Janet Echelman’s imagination to greater heights. These are attributes that are considerably beneficial to old and coming generations. In conclusion Janet Echelman, an American artist was driven by her imagination to create one of kind sculptures around the world. Her persistence to acquire as much information on the craftsmanship of sculpting shows that the power to create and intuition brings results. Connecting visions sometimes require the assistance of others and in doing so, relationships are formed and the aftereffect is splendor. The finished masterpiece is takes on a form of its own to be enjoyed and appreciated by the magnitude. Janet Echelman’s creations has inspired, mesmerized, and encouraged people to take their imagination seriously. References N.A. (2011). TED Talk. Janet Echelman: Taking imagination seriously. Retrieved from: http://www.ted.com/talks/janet_echelman/transcript?language=en

First national bank case study Essay

A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product. Advertising professionals work on branding not only to build brand recognition, but also to build good reputations and a set of standards to which the company should strive to maintain or surpass. Branding is an important part of Internet commerce, as branding allows companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand. When working on branding, or building a brand, companies that are using web pages and search engine optimization have a few details to work out before being able to build a successful brand. Coordinating domain names and brand names are an important part of finding and keeping visitors and clients, as well as branding a new company. Coordination of a domain name and brand names lends identification to the idea or image of a specific product or service, which in turn lets visitors easily discovery the new brand. Branding is also a way to build an important company asset, which is a good reputation. Whether a company has no reputation, or a less than stellar reputation, branding can help change that. Branding can build an expectation about the company services or products, and can encourage the company to maintain that expectation, or exceed them, bringing better products and services to the market place. 1.2 Audi: commodity, products, company, brand? differentiates between a brand and a commodity by stating that â€Å"Branding is associated with added costs in the form of marketing, labelling, packaging and promotion. Commodities are ‘unbranded’ or undifferentiated products. distinguish the difference between a product and a brand, by saying, that a product â€Å"is anything that meets the functional [tangible] needs of customers†. In this context, one can say that a commodity represents basic, unbranded products such as Steel or other raw materials. However, products represent the next level, in this case it is automobiles. As a result, the brand level, which has intangible benefits, is represented by a particular brand in the automobile industry. However, Audi is a company brand which means, that the â€Å"name of the company identifies the brand†. This view is supported by Kapferer (2004, p.5) and Olins (2008, p.52) who both state that the corporate name is used at the same time as the name of the brand. 1.3.AUDI – major characteristics Audi is the jewel of the crown within Volkswagen group as well as the driving force of growth. Until the mid-1990s, Audi cars were still seen as poor man’s Mercedes or BMWs. However, since the 1996 A4 and then the head-turning TT, Audi has established itself as a leader in style and quality. Its technology also shines in powerful turbocharged engines, quattro 4WD, aluminum spaceframe chassis and advanced transmissions. Now Audi has become a strong premium brand like BMW and Mercedes-Benz. The lifestyle of many people has changed in the sense that, there is a development towards an environmentally friendly way of life and Audi should take advantage of this. Even though Audi already takes necessary steps toward the protection of the environment, it should emphasise that it’s a hydrogen combustion Strategy is competitive to BMW’s engine for example. Audi should aim to become the economic and environmental leader in the worldwide automobile market. Audi should expand their brands on the worldwide market and emphasise their different price ranges and target markets in order to create customer loyalty and affection for the brand. Furthermore, Audi should be aware that there are still new customers entering the market, for example young people. By targeting this group, Audi has the chance to mature with this audience, which supports the establishment of customer loyalty. In this context, After Sales Service plays an important role in maintaining the customers and encouraging repeat purchase. Audi should aim to improve customer satisfaction and brand image through enhanced dealer networks and an upgraded service. Furthermore, Audi did considerably well in surviving the economic crisis, not just because of their high brand equity and their excellent sales in the last year. However, in expanding this equity in the future, financial backing could be established, which could help Audi to become number one worldwide, and help Audi perform better against the competition. This emotional relationship should be expanded by continuing to offer high quality cars to every segment of society, ranging from young drivers to old, loyal drivers.

Bone loss †A Silent Pain

Bone loss – A Silent Pain This paper will highlight the problem of bone loss. I have tried to gather as much information as I can and have created a paper and a PowerPoint. The teaching strategy used is called strategic learning. This learning is based on strategy and I have presented a PowerPoint that will present my concept in a better way. The goal of my study is to highlight the causes and effects of bone loss which is often neglected. My teaching resource (PowerPoint) and this paper will help in spreading awareness about this issue. Bone loss is quiet condition. It doesn’t’t knock on the front door, it doesn’t forewarn, and it creeps on quietly over the years. Large number of people have no idea that they have suffered from bone lose until one day they trip, fall and fracture a bone. There are many misconceptions about bones. People think of bones to be hard and durable, but studies have shown time and again that bones are living tissues that grow and change throughout our lives sort of like always work in progress. Old bones are constantly removed, and new bones formed. In childhood, adolescence and early adulthood, new bone formation constantly outruns the removal of old bone (Astray, 2017). As we get old, however, that process reverses. Bone lose affects both men and women as they age, but women suffer the health consequences in very high numbers as compared to men. In US, it is estimated by 2020 over half of all Americans could have weak bones due to bone loss. Osteoporosis – The disease resulting from bone loss – causes one and half million fractures every year, including 300,000 hip fractures, 700,000 vertebral fractures, 250,000 wrist fractures, and more than 300,000 fractures of other bones (Juois, 2014). According to the 2009 Canadian community Health Survey, estimates that approximately 1.5 million Canadians aged 40 years and over have osteoporosis. Among these people women were four time more likely to report having osteoporosis than men. Women are at more risk than men because they start with lower bone density and they lose bone mass more quickly as they age. Women reach peak bone mass between the ages of 25 and 30 (Jess, 2011), after that it’s downhill for bones. When women lose the protective effect of estrogen, bone loss often accelerates at menopause. Five to seven years after menopause women may lose up to 20 percent of their bone mass. Evaluation Risk Factors Numerous factors influence women’s risk of bone loss, osteoporosis and fractures. Age : Older you are greater the risk.  · Body size : small, thin-boned women are at greater risk. Genetics : If your grandmother, mother, or sister had osteoporosis, you are at higher risk. Ethnicity : White and Asian women are at higher risk. Personal history : Any bone fracture after age 50 increases your risk of osteoporosis. Smoking : Among many downsides, it also produces adverse effects on bones. Diet : Inadequate intake of calcium and vitamin D and exercise and consumption of alcohol increases your risk of osteoporosis.  · Slot : A sedentary lifestyle weakens bones (Jess, 2011). Medication use : Long-term use of glucocorticoids and some other medication can promote bone loss. Reduce your risk of developing Osteoporosis  · Physical activity/Exercise : Regular exercise that involve weight-bearing aerobics and resistance training is beneficial to bone development and maintenance. Vitamins and Minerals  · Calcium*: Calcium rich is diet is best for the bone development which include good sources of milk products such cheese and yogurt, fish, products containing bones and calcium beverages such as soy and orange juice. Other food sources include tofu, leafy greens and legumes such as soybeans or chickpeas. It’s very important to find out how much calcium you need per day.  · Vitamin D*: Vitamin D is also very important for bone development because it supports body’s ability to absorb calcium. Vitamin D can be made in the skin following exposure to the ultraviolet rays in sunlight, however, many factors such as winter season, use of sunscreen, darker skin tone, older age and extensive clothing coverage can reduce the amount of vitamin D our skin makes. **In a recent study conducted by department of Orthopaedic surgery, Tianjin Hospital, Tianjin, china and Department of Orthopaedic surgery, Hebel province Cangzhou Hospital of Integrated traditional and western Medicine, Cangzhou, China (Natiel, 2016). In a meta-analysis of 33 randomized clinical trials that included 51145 participants, use of supplements that included calcium and vitamin D, or both was not associated with a significant difference in the risk of hip fractures compared with placebo or no treatment (risk ratio, 1.53, 1.21, and 1.09, respectively.) (Astray, 2017) Meaning: These findings do not support the routine use of these supplements in community-dwelling older adults. Bone loss and Cancer Cancer survivors have greater risk of osteoporosis and fractures. A premenopausal who goes through chemotherapy may experience early menopause. The patient is at risk of bone loss because of the shorter duration of exposure to the bone-preserving effects of estrogens. Treatment for bone loss Drugs like bisphosphonates are good for the treatment for osteoporosis and low bone density (Jess, 2011). Additionally, Fosamax (Alendronate), Acetonel and Boniva work by slowing down the rate at which body breaks down bone.

Summary Essay Example | Topics and Well Written Essays - 500 words - 84

Summary - Essay Example b. The issue is clearly stated and there can be no confusion in regard to its aspects. It should be noted that the issue is made clear in the following two ways: a) direct reference is made to the issue and b) the potential implications of the issue for humans and the planet are mentioned, leading the reader to the identification of the article’s main issue. b. The conclusion is clearly stated. In fact, in the last paragraph the author notes that ‘weve remained too silent for far too long’; this phrase illustrates the view of the author in regard to the strategy followed up today for handling the particular problem. c. The conclusion is related to the question raised in this article but not directly. In fact, the conclusion highlights the fact that no action has been taken up today for addressing global population growth but it does not focus on the key reason for which such action should be taken. a. The reasons that support the evidence are differentiated: a) for Paul Ehrlich, the continuous global population growth could result to a chaos, b) in the context of an article published in Time magazine, global population growth could lead to the increase of instability and c) the magazine Scientific American has promoted the idea that global population growth would threaten the availability of food. b. The first of the above reasons is based on a personal belief of Paul Ehrlich; the relationship between global population growth and instability is based on the personal experience of the General Michael Hayden, the author of the article published in Time magazine. As of the third reason, the relationship between global population growth and increased food needs is based on the personal belief of the American economist, as this belief is probably resulted from the study of demographic trends in countries worldwide. c. The evidence is related to the conclusion but not directly. In fact the evidence helps to understand the reasons for which initiatives

Law Dropbox 5 Essay Example | Topics and Well Written Essays - 250 words

Law Dropbox 5 - Essay Example The law governing statutes of frauds help to mitigate deceitful conduct whereby contracts have long durations or high stakes (Rubin 67). The Statute of frauds requires written contracts in the following situations: The oral agreement between Amy and Bob for a strip of land falls under the Statutes of Frauds law. The Statute has exceptions that would favor the plaintiff (Bob). The exceptions state that the oral contract will be legally binding if; Bob would win the lawsuit and have the deal overturned. Both parties complied with the terms of the contract and the plaintiff suffered from the defendant’s promise that the strip of land would offer him easier access to the country road. Burgers R Us may sue Bob under the Law of Obligations. The obligation was a specific real obligation whereby the obligor (Bob) had a duty to deliver 50 cases of frozen burgers (legal bond) to the obligee (Burgers R Us). The contract was a legal bond between the two parties for the fulfillment of a performance. In a case between Houses R Us and Max, the court would rule in favor of Max (defendant). The laws governing construction of buildings require a house to be constructed safely and without causing any deformation that might impair the stability of the building. Max could argue that such regulations were breached in that; the ceiling was too low, the patio did not drain properly, and the load bearing beams appeared to be gradually weakening due to cracks. Max should seek a remedy for specific performance. Raymond signed a contract to sell the 500 acres to Max. Max honored the contract and paid $500,000 for the land. The contract was legally binding, and Raymond did not honor his part. The circus owners would be seeking an injunction in court. The court may rule in favor of the owners providing a preliminary injunction that would require Rudy the Reptile King to raise the standards of his act. The court’s ruling would mitigate threatened wrongs in order to maintain the

Ethics & Business Essay Example | Topics and Well Written Essays - 2000 words

Ethics & Business - Essay Example In Mexico, it has been reported that workers are offered very little wages to an extent that they are forced to send their kids to offer labor in garment factories instead of going to school (Esbenshade, 2004, pp.4). This denies the young children from achieving their rights to education and forces them into the same torturing manual professions like their parents. The word â€Å"sweatshop† was first coined in the early 1900s i.e. during the industrial revolution. It was a term used to express the kind of abusive working situation several workers in Latin America used to and are still put to go through by middlemen who make an income off their sweat. For every pay a worker receives, there is a percentage that is taken by the middlemen. This percentage is what is said to be sweated from the laborer despite the fact that, they received minimal wages for disproportionate work, under unhygienic conditions. Basically, the greatest victim of sweatshops is often women. Under these wo rking conditions, these women’s right to wages that meet basic costs of living is violated; they live and work under substandard and hazardous working condition; they receive no compensation for overtime work; and also endure sexual harassment. In many instances, the women fall victim to this inhuman habit as they are lured by recruiters who promise heaven but only offer hell. Worse still, is the fact that in most instances, they pay lots of cash in recruitment and contractual fees that tie them up to commitments that would probably last for endless years. Some even go for several years without receiving even a single penny as they try to pay off their debts. Those who attempt to escape back home without meeting their contractual commitments are in most cases blacklisted or jailed. The laborers, who often are not quite familiar with their labor rights frequently, carry on with work even when their wages delayed for weeks. Some employers even lure the women into offering them sexual favor for better opportunities and wages, something that never comes to bare fruits (Hapke, 2004, pp.3). Global Corporations’ Perspective and Ethics Ethics among global corporations is a widespread issue that impacts not only in the economies of Latin America, but also the economies of other nations as well. In a time when technology has enhanced accessibility all across the world, the global economy is continually becoming more and more vital. Labor standards of the firms targeting foreign workers must aptly take into consideration the principal form of human rights, and the persona of both the individuals targeted as well as that of the company. When discussing ethics among global corporations, some of the key areas of debate include â€Å"extortion, moral norms and human rights† (Hapke, 2004, pp.3). The behavioral traits exhibited by firms in the hosting nations normally impact negatively on the economies and persons of both the targeted nation as well as the host firms doing business. Due to this, the ethical standards under which a company ought to operate under has been a source of extensive debate for a very long time. There are two fundamental ethical issues in human rights that need to be largely taken into consideration by global business players. First and foremost, is the question of whether global business players should carry out business in nations which consistently

Argument Essay Example | Topics and Well Written Essays - 500 words - 8

Argument - Essay Example They were able to do so because of their advance military and naval technology compared with the natives’. The natives didn’t have exposure to the viral or bacterial diseases the Spanish had with them this led to their dead in large numbers. The locals who resisted their rule were captured and sold as slaves in plantations (Todorov 30). The main reason for European invasion of Africa in the fifteenth to seventeenth century was trade and specifically human trade. By this time most of Africa’s traditional institutions were unaffected. Trade between the European and Africans led to the development of towns in the coastal regions. The Africans were also introduced to commodities like salt, weapons and clothes. The Dutch were the first to establish permanent colonies around1652 in South Africa. Later in the nineteenth century, European explorers discovered that Africa contained exploitable resources like gold, silver, iron and was fertile for agricultural production. This led to the Scramble of Africa. There was exchange of ideas, values and practices as a result of trade and colonisation. Missionaries had an important role to play in the integration of European culture into Africa and Americas. The colonisation of Africa and Americas led to the introduction of Christianity to these societies. The people were forced to abandon their cultural practices since they were considered primitive. There was the introduction of formal education. The natives were taught the languages of their colonial master, arithmetic and science (Cowen 145). The political systems of the Americas and African communities were disregarded. The Europeans also made boundaries that divided communities and even families. The natives were forced to accept the rule of their conquerors and pay taxes which were usually oppressive. The other consequence of European conquest was ecological destruction of the Indies and Africa. The settlers cut down the